Buyer behavior or Consumer Behavior is referred to the activities and behaviors displayed by various individuals while they were consuming, disposing or buying any particular services or products.
The response is said to affect by multiple factors related to consumer preferences. It also judges and evaluates the outcomes through different strategies like purchase, consumption or features of a product.
The consumer may tend to repeat purchase if he finds stuff of any particular brand interesting.
Brands have been very much of interest nowadays as the people consumption pattern is found to be gaining another hike for making multiple choices at the same time.
Gone are the days when people were satisfied with any brands and having two or three pairs in their wardrobes.
Now people want multiple options to be chosen for, and also they do look to opt for reputed brands to be listed as per their interests.
Let’s have a look at consumer behavior towards various brands and how they seem to be vital for them:
The reputation of Brand: People have a mindset for international or domestic premium brands, that wearing them to make a statement in their society. If they need to pay double or triple more than the actual value they don’t give the second thought and go forward with buying out one for themselves.
Costly stuff is considered to be great: Lots of people find that expensive make them look beautiful and people should opt for them only. These people belong to an upper middle class or elite class of the society.
For them, if they found one of the good looking stuff but if it found cheap, then the same is not carrying the quality they were looking forward.
E-commerce websites are found to be new hub: The e-commerce websites have been very much in trend due to the listing of famous brands in them.People do love to take the benefits of discounted sales and do look for shopping their famous brands as per their needs and requirements.
Trusted brands: Once any brand forms a trust in the consumer’s heart and mind that they don’t feel shelling some extra money too for them. As NoticedIndian Footwear Industry has increased at a significant pace.
Generally, men purchase their shoes in every two months and women purchases every month and when it comes to the “BRAND”people have got certainly many choices for choosing any popular shoe brands like Nike and Adidas. They shop blindly as they consider the brand name and the quality of the particulars as one of the best to go for.
Forming an image is very important for any brand as the same can derive the consumer to shop at their store.
Factory Outlets: Some of the consumers at times do look for factory otlets to help them out to take the benefit of the brand at very much discounted rates. The pattern of factory outlet is for dead stock so once you find a store consumers can’t take their step back from entering and checking the stuff.
The factory outlet does have a lot of stuff for the people, and they do like to shop as the brand is same and is slashing more than half the price at times too.
Brands are valuable and find a deep space in the heart of their consumers.People once starts loving any brand becomes fond off and starts following any updates related to them.
They keep on checking their stuff in different verticals and sending their circulars to their new store set up or launching their stuff in the market.
Consumer behavior follows a pattern and the same should be studied by the brands to know their target market.
This is one of the practices that is commonly reviewed by everyone in the market. As a brand, you should be identifying the critical points as the same is quite useful in personalizing for their audience.
Their response inevitably drew them closer and helped in devising new line for them. On the other hand for the recipient’s brands play a significant role in their decision and they ought to take into account the one can able to fulfill their requirements with a personal touch.
They drew to the brand and no matter what start building trust with them by making repeat purchases.